Conni Zafiris was running a successful small business, but didn’t know in which direction she wanted it to grow. She was struggling with which sales channels to use and which marketing tactics to employ to grow her company, Zafira.
Zafira is an online womenswear brand that specializes in convertible and customizable jumpsuits. Before founding Zafira, she’d been working in the fashion industry for the better part of a decade designing apparel and footwear for different brands. After 8 years of designing for other companies, she decided to take the leap and start building her own brand.
As she built her brand, the demand for her products steadily grew, yet Conni was unsure of the best way to capitalize on her growth. It was when she was explaining her dilemma to one of her customers that the customer mentioned Clearbanc. Conni had never worked with Clearbanc, so decided to reach out and see if they might be able to help her out. From her first conversation with the Clearbanc team, she could feel the support and excitement over growing Zafira, so she knew she had to get involved.
Conni and the Clearbanc team decided she’d be best suited for Clearbanc’s ClearAngel product. ClearAngel offers a growth advantage to founders with revenues as low as $1,000 per month — a group often seen as too “small” for small business funding. ClearAngel offers more than just funding, providing data insights and advice on how to scale and reach new milestones in revenues and customer acquisition.
As Clearbanc co-founder and CEO Andrew D’Souza explained: “It’s never been easier to start a business but it’s still insanely hard to build a successful one, and so many founders need someone they can lean on for advice. ClearAngel is our first product for early-stage founders from all walks of life who are seeing initial traction, but don’t have the experience or network to raise an angel round or get into Y Combinator.”
ClearAngel automates the 3 things founders need most: advice based on the data of tens of thousands of companies, capital from $10,000-$50,000, and access to Clearbanc’s extensive network of partners, VCs, and vendors. What surprised Conni the most was the value she found from Clearbanc’s advice and leveraging the Clearbanc network.
Beyond the money and networking opportunities, Conni feels supported, like she’s found an extension of her team and is no longer working in a silo. Now, she can relax when she steps away from her work knowing that she’s got a dedicated team working on and thinking of her business at all times. The working sessions she’s had with Clearbanc have helped her to define a clear path for her business going forward. So, what’s next for Conni and Zafira? For now, she’s working on her marketing strategy and looking forward to exploring new sales channels, all while designing new products for release.