Clarity Magazine

E-commerce
The Ultimate Guide to E-Commerce Funding
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Finding the best advertising platforms for your audience
Finding the best advertising platforms for your business can be a challenge. We've rounded up some of the top ad platforms in 2021, from Google Search...
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Crunching the numbers: How to choose the right accounting software for your eCommerce business
Accounting software for eCommerce differs to run-of-the-mill software, so choosing the right solution will come down to comparing a handful of key fea...
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How to optimize your advertising budget and improve ROAS
Increasing ROAS is easier said that done, so we've put together a guide to help. From choosing the right ad channels to optimizing your ads, we cover ...
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How to improve your conversion rate with a killer UX design
Not seeing results on your site in terms of conversion? You could have amazing content, but if your UX design isn’t up to par, you could fall flat. Fi...
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E-commerce
Top 2021 eCommerce Trends to Look Out For
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Using lead nurturing campaigns for growth
Lead nurturing campaigns are a cheap and efficient way to grow your business. Start by building one drip marketing campaign and monitoring results to ...
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How to develop a successful email marketing campaign
To send or not to send? How to develop a successful email marketing campaign.
Build your email marketing program from the ground up. From how to choose an email platform to building an email list to and A/B testing for constant ...
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More scaling, less spending: 5 grassroots strategies to grow your audience
The idea behind this budget-friendly, highly targeted strategy is to create hyperlocal content for a niche audience. Here’s 5 strategies to help you g...
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Paid isn’t everything: Why organic growth could be your golden ticket
Like a brick-and-mortar store, you can spend money on paid advertising to increase traffic. But another type of traffic -- called organic search traff...
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Make Email Automation & SMS the Core of Your Strategy
Our partners at Omnisend analyzed over 10 billion email and SMS messages in their Ecommerce Statistics Report 2020, to show that lifecycle automation ...
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Google Analytics for eCommerce: A beginners’ guide
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ClearAngel charts a path to growth for early-stage business Zafira
Conni Zafiris, founder of online womenswear brand Zafira, was unsure of the best way to capitalize on her early growth. After signing up with ClearAng...
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How V.One Won Product Hunt’s #1 Product of the Year
All Jeremy Redman wanted was to build an app, but he didn’t know how to code. No matter who he asked, everyone said he needed a technical cofounder as...
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Buy Now Pay Later
The current — and future — state of BNPL in eCommerce.
With the pandemic accelerating the adoption of online shopping and throwing finances out of whack across the globe, we’ve seen a considerable surge of...
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6 Types of Equity Financing for E-Commerce Businesses
There many forms of equity financing but it's not for every type of business. It's important to consider the pros and cons of each type before diving ...
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Apple’s latest iOS update: How will this affect my business?
You may have heard some rumblings regarding Apple’s most recent iOS 14.4 update, but the real world impact as it relates to your eCommerce business mi...
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Step-by-step Guide to Getting Funding for Your E-Commerce Business
Everything you need to know about pitching to VC's, securing bank loans, and revenue-share financing for your e-commerce business.
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6 Ways to Fund an E-Commerce Business
From bootstrapping and crowdfunding, to VC's and banks - here are the 6 most common ways that e-commerce founders secure funding for their online busi...
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Partner Spotlight: Clearbanc and Silicon Valley Bank
CEO Andrew D'Souza discusses Clearbanc and Silicon Valley Banks' new partnership: a powerful capital program for pre-venture startups.
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The Power Of SMS And Facebook Messenger Marketing
E-commerce brands compete for customers’ attention throughout the entire holiday season. Forward-thinking brands are adopting new marketing channels l...
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Black Friday Checklist: How to Prepare Your Website for BFCM
This year, with many consumers opting to shop for non-essentials from home, the Black Friday/Cyber Monday (BFCM) weekend
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Five Marketing Strategies to Set You Apart This Black Friday
Now that the entire Black Friday/Cyber Monday weekend is digital, the online shopping space will not only be home to the existing eCommerce brands, bu...
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5 Deals to Offer to Customers this Black Friday
The countdown to Black Friday is well underway, and consumers are already thinking about their holiday wish lists. Let's look at 5 deals that you can ...
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How to Bring your Customers Back After Black Friday
After the inevitable craziness of Black Friday/Cyber Monday (BFCM) weekend, what should you focus on next? Let's talk about customer retention!
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Partner Spotlight: Clearbanc partners with Klarna to help eCommerce founders win!
Today, we’re celebrating our new capital program for Klarna, the leading global payments and shopping service for eCommerce companies. We’ll help Klar...
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How to Prepare Your Facebook Ads for Black Friday
With a large number of brick-and-mortar retailers shifting to eCommerce, the stage is set for one of the largest online sales periods in history. So h...
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