Willful needed a way to educate people about an uncomfortable but important topic—estate planning. To get the word out, Willful used Clearbanc funding to power paid ads and experiment with exciting new marketing channels like influencers and events.
As a result, they expanded across Canada and grew sales by 300X in their first year of business.
Sales growth Willful achieved in their first year by using Clearbanc capital to fund paid search.
Willful uses Clearbanc capital to explore new marketing channels, like events and influencer marketing.
Number of top-ups (a.k.a. cash advances) Willful received from Clearbanc after their initial round of funding.