Having worked for a large retailer in a 60 billion dollar industry, Brooke Johansen co-founder of Park & Fifth, knew that people often spent a ton of money on bridesmaids dresses that they weren’t excited about. With that thought in mind she began making less traditional dresses for a few of her friends that wanted a bit more, and knew there was an empty space in the market that desperately needed to be filled. Inspired by the positive response and demand for more Brooke received from her friends, she created Park & Fifth. Now, Park & Fifth makes every occasion feel like your special day, providing unique timeless dresses that leave you feeling magical.
About
Knowing that how you look is only the half of it, Brooke and her co-founder Zoe Tisshaw set out to design clothing that made women feel flawless and give bridesmaids a dress they were excited to wear & rewear.
With this goal in mind and Clearbanc’s capital readily available the decision was simple, Park & Fifth expanded to social clothing lines. No longer focused on only designing dresses for weddings or bridal showers, but now for barbeques, birthdays, and anniversaries, women can slip into Park & Fifths chic silhouettes and rock any occasion.
What's Next
With sales now being 50% online due to COVID, Park & Fifth shifted to virtual appointments. They will now be able to provide an enchanted experience from the comfort of your own homes and share these moments with their special ones.
We’re building a brand that allows you to feel special, with your sister, best friend or your mom right by you. Having the world shift to being mostly virtual because of the pandemic, Clearbanc was just something that made sense.
Brooke Johansen Co-founder, Park & Fifth
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