NUI initially explored financing from banks, but they were quoted interest rates of 25% or higher.
With Clearbanc, they were offered a much lower flat fee with the option to reduce it further by spending the cash with preferred vendors and ad platforms.
NUI uses Clearbanc funding for Facebook and Google ads so they have extra money to spend on influencer marketing.
Using cash newly freed-up by Clearbanc, NUI launched a variety pack that quadrupled their daily sales.
NUI plans on leveraging Clearbanc funding to launch new food lines beyond their flag ship cookies.