Company: BHUMI

Type: D2C

Website: https://bhumi.com.au/

Founded in 2017, Bhumi’s mission is to provide the building blocks for a more sustainable lifestyle. Bhumi, meaning ‘Mother Earth’ in Sanskrit, is designed to transform a home into a sanctuary. Their sustainable design and manufacturing practices are done with respect for the Earth, so you can sleep better knowing that your Bhumi purchase has a positive environmental and social impact.

Bhumi + Clearbanc

Owning a D2C ecommerce business, Dushyant, founder of Bhumi, knew the struggles of explaining his business's growth potential to a traditional capital provider. Wanting to work with a company that understood the complexity of how ecommerce brands operate, Dushyant sought out Clearbanc.

After testing out the Australian market and knowing there was a huge demand, Dushyant used Clearbanc capital for their marketing expenses. With the additional dollars to invest in Facebook and Google, Bhumi was able to grow 3x from the previous year.

What's Next?

As people are spending more time at home now than ever, Bhumi has become the sustainable go-to source for Australia's bed and bath needs. Now, after their first few years of scrappy growth, Bhumi is focused on scaling strategically with their new found digital ad strategy to make 2021 their most impactful year yet.

Results

500%

Revenue growth

300%

Increase in revenue

10,072,880

Days of drinking water saved

It was very logical for me to explore Clearbanc. What stood out to me was their understanding of e-commerce. They just get it.

Founder

Dushyant Baravkar Founder

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